Learn how to create your own PR campaign with Pamela Finn of PR Pam, who has worked in the media industry including: radio / TV / print for over 20 years. Pamela is also a mentor for DCCoI and LEO offices nationwide.
- PR basics and practical tips
- Structure and write a press release
- Approach the media and develop a media database
- Creative news ideas to attract media attention
- Photos and photocaptions
- Creating an outline PR plan